{"id":183,"date":"2013-10-23T23:45:34","date_gmt":"2013-10-24T04:45:34","guid":{"rendered":"http:\/\/iip-group.com\/hectic-dad\/?page_id=183"},"modified":"2013-10-23T23:45:34","modified_gmt":"2013-10-24T04:45:34","slug":"googled","status":"publish","type":"page","link":"https:\/\/www.hectic-dad.com\/hectic-dad\/reviews\/book-reviews\/googled\/","title":{"rendered":"Googled"},"content":{"rendered":"<h2><iframe loading=\"lazy\" style=\"width: 120px; height: 240px;\" src=\"http:\/\/rcm-na.amazon-adsystem.com\/e\/cm?lt1=_blank&amp;bc1=000000&amp;IS2=1&amp;bg1=FFFFFF&amp;fc1=000000&amp;lc1=0000FF&amp;t=wwwhecticdadc-20&amp;o=1&amp;p=8&amp;l=as4&amp;m=amazon&amp;f=ifr&amp;ref=ss_til&amp;asins=0143118048\" height=\"240\" width=\"320\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/h2>\n<h2><a href=\"http:\/\/www.amazon.com\/gp\/product\/0143118048\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0143118048&amp;linkCode=as2&amp;tag=wwwhecticdadc-20\">Googled: The End of the World As We Know It<\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/ir-na.amazon-adsystem.com\/e\/ir?t=wwwhecticdadc-20&amp;l=as2&amp;o=1&amp;a=0143118048\" width=\"1\" height=\"1\" border=\"0\" \/><\/h2>\n<h3>by Ken Auletta<\/h3>\n<p><strong>Comments:<\/strong><\/p>\n<p>In case you didn&#8217;t know, I&#8217;m pretty much of a nerd. I love books about technology, technology companies, and all things related to Silicon Valley. I&#8217;ve been working my way through a number of books about successful companies in the tech sector. The librarians at my local library have commented on the books I&#8217;ve borrowed as well as the books that I&#8217;ve requested via inter-library loan. I&#8217;m not ashamed of my nerd status, and they think it&#8217;s kind of funny.<\/p>\n<p>I was searching the stacks a few weeks ago, looking for another book, and noticed a relatively new copy of\u00a0<i>Googled\u00a0<\/i>by Ken Auletta. Since I really don&#8217;t know much about the company I decided to check it out and learn more about this iconic company.<\/p>\n<p>I really didn&#8217;t know what to expect. I&#8217;m glad I didn&#8217;t go in with preconceived notions, because this turned out to be a fantastic book.<\/p>\n<p>Ken is absolutely no apologist for Google. He had hard-hitting information, but also a fair approach. The very end of the book was a bit weakened by the fact that he made some predictions and recommendations for the future of the company that I don&#8217;t think will stand the test of time (it was written in 2009&#8230;eons in technology company time).<\/p>\n<p>Despite the ending couple chapters, the rest of the book was very interesting. Vastly more than a search company, Google has infiltrated many other areas of the economy. Ads and Content Creation\/Dissemination are keys to Google&#8217;s success, but may also prove their downfall. The culture of excellence among the employees, and the unique culture within the company are something to think about for any ventures that I enter into in the future, especially those that have employees.<\/p>\n<p>There are many lessons to be taken from this book. The most important lesson is Google&#8217;s intense desire to do what&#8217;s right for their customers. Google&#8217;s definition of &#8220;right&#8221; may differ from yours, and it has differed from mine at times, but they have steadfastly stuck to their corporate motto of &#8220;Don&#8217;t be evil&#8221;. From my perspective, that&#8217;s a very interesting motto. So many corporate slogans are bland affirmations of dull thoughts. Google was avant garde with their motto, yet it has served them well.<\/p>\n<p>Their dedication to their employees, and their demands for only the brightest and best among those who enter the company outlines a great way to ensure that A players are working with other A players.<\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/gp\/product\/0143118048\/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0143118048&amp;linkCode=as2&amp;tag=wwwhecticdadc-20\">Googled: The End of the World As We Know It<\/a><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/ir-na.amazon-adsystem.com\/e\/ir?t=wwwhecticdadc-20&amp;l=as2&amp;o=1&amp;a=0143118048\" width=\"1\" height=\"1\" border=\"0\" \/>\u00a0<\/em>was a pretty fast read, very enjoyable from the content perspective, and gave me many, many things to think about from a business perspective. I liked it enough that it&#8217;s on my wish list for Christmas so that I can add a copy to my personal library.<\/p>\n<p><strong>Hectic-Dad&#8217;s rating (out of 5)<\/strong><strong><br \/>\n<\/strong><\/p>\n<p><strong>\u00a0<strong><a href=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"gold-star\" src=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?resize=20%2C19&#038;ssl=1\" width=\"20\" height=\"19\" \/><\/a><\/strong><strong>\u00a0<a href=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"gold-star\" src=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?resize=20%2C19&#038;ssl=1\" width=\"20\" height=\"19\" \/><\/a><\/strong><strong>\u00a0<a href=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"gold-star\" src=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?resize=20%2C19&#038;ssl=1\" width=\"20\" height=\"19\" \/><\/a><\/strong><strong>\u00a0<a href=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"gold-star\" src=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?resize=20%2C19&#038;ssl=1\" width=\"20\" height=\"19\" \/><strong>\u00a0<\/strong><\/a><strong><a href=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"gold-star\" src=\"https:\/\/i0.wp.com\/www.hectic-dad.com\/hectic-dad\/wp-content\/uploads\/2013\/10\/gold-star.png?resize=20%2C19&#038;ssl=1\" width=\"20\" height=\"19\" \/><\/a><\/strong><\/strong><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Googled: The End of the World As We Know It by Ken Auletta Comments: In case you didn&#8217;t know, I&#8217;m pretty much of a nerd. I love books about technology, technology companies, and all things related to Silicon Valley. I&#8217;ve been working my way through a number of books about successful companies in the tech [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":461,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Googled -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hectic-dad.com\/hectic-dad\/reviews\/book-reviews\/googled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Googled -\" \/>\n<meta property=\"og:description\" content=\"Googled: The End of the World As We Know It by Ken Auletta Comments: In case you didn&#8217;t know, I&#8217;m pretty much of a nerd. 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